You don’t have to be a design whiz to make your campaigns look great and feel super professional. While you’re always welcome to use campaign templates as-is, spending a little extra time on design can go a long way.
Here are seven things you should think about as you get up and running:
Leave enough space to make it legible
No matter what design you use, make sure you’re leaving space between the various elements so that it's easy to read and understand. You’re trying to grab attention and drive action instantaneously, so don’t add unnecessary distractions. Otherwise, your visitors will ignore it.
Create or re-use beautiful images
If you’ve already invested in beautiful images for your store or website, don’t be afraid to re-use them in your pop ups and other displays to highlight products, reinforce your brand, or create a stunning background for your message. If you need new images, consider downloading them for free from Burst or Pixabay.
Match your colors and fonts
While you want your displays to stand out, you want them to feel consistent with the rest of your website. Using similar or matching fonts, colors, display borders, and backgrounds will make it obvious that that the messages are from you and not some third party ad-server.
Contrast is your friend
Make sure that your text and backgrounds are easy to read by contrasting the two. Dark backgrounds should have light colored text. Light backgrounds should have dark colored text. This one is not rocket science, but it's extremely important when it comes to readability and accessibility for your visitors.
Customize your tabs
Just like your displays, don’t forget to customize your tabs with text and images. One very effective method is to use a person or brand image for your tab that stands out from the page and personalizes the message.
Use free design tools to create new images
Unless you’re a designer, you may find even the most basic design tasks to be intimidating. One great option is to create a background image with headline text using templates in free tools like Canva. If you upload the finished image to use as your background, you can then add the form in front of it to create a beautiful campaign.
Don’t forget about mobile
Designing for a mobile-centric campaign means less is more. Reduce your text to the bare minimum. Make it simple to understand the call-to-action and choose the right display type. Most importantly, make sure to preview your campaign to make sure it’s easy to read and sign up. While desktop campaigns will function on a mobile device, we recommend having one set of campaigns for desktop visitors and another for your mobile visitors to increase conversion.
Once you've designed a great campaign, you'll need to think through what to do with all of your sign ups! We break down the basics of email in the next section.