In level one we talked about how and why to start investing in on-site conversion and how to think about the campaigns that are targeted at anyone who visits your website. Now it’s time to start getting more specific about what you’re going to say, and where you’re going to say it to capture more email addresses.
What is page-level targeting and why do it?
The concept of page-level targeting is really simple. Based on the page that a person is reading (or has been already visited), you can guess what they might be interested in and offer them something related to the content they are already viewing.
If you think about the fact that each page on your website serves a specific purpose, it’s easy to see how you might use a different pop-up or flyout. Basically, the more relevant a message is to visitor, the more likely someone is to respond to it.
Recommend similar products to the one they are looking at
Offer a discount that only applies to a specific product or product set
Inform blog readers about a specific piece of new content
If you’re using Privy, page targeting allows you choose the URL or set of URLs that you want to include or exclude from your campaigns. You have a bunch of ways to choose:
Equals: The exact URL you want to show your campaign on
Does not equal: Any exact URL you do not want to show your campaign on
Contains: Show the campaign on any page that includes a word of string
Does not contain: Do not show the campaign on any page that includes a word of string
Now, let’s look at three specific types of campaigns you can use today: