If you have a blog on your website, odds are pretty good that you are pouring a lot of time and energy into creating content that will resonate with your target audience. While it would be great to think that people will come back to your site again and again on their own, the reality is that it is far more effective to send new blog posts out to your readers on a regular basis. The less work you make readers do, the more likely they are to read and share!
Creating a list growth campaign specifically targeted at blog readers is easy and impactful. And it would be weird to offer them a 10% discount to sign up for the blog!
Blog Sign Up campaigns combine a scroll trigger, with a fly-out display, page targeting, and ideally a unique piece of content that you can entice people with.
How to build an impactful Blog Sign Up Campaign:
Step 1: Create a new campaign with a fly out display type.
Step 2: Customize your text to speak directly to what your shopper is experiencing. Something like “Like what you’re reading? Sign up to get blog posts in your inbox.”
Step 3: Choose scroll as your popup trigger and how often you want to show a single user the pop-up (once a day is usually a good amount.)
Step 4: Set your audience targeting to show the campaign only when a visitor is on your blog.
Step 5: Edit the thank you page so readers know that they have been subscribed
Step 6: Customize your autoresponder so that it confirms their subscription and sets expectations for how often they should expect to hear from you.
Optional: If you have a great piece of content like a white paper or some research that your readers would be interested in, use that to entice people to sign up. You can then send a permanent link in your autoresponder and include a button to read it right away on your thank you page.