For those businesses who don’t believe in discounts , but still want to incent people to sign up and make their first purchase offering up a free sample or a bonus gift is a great option. In fact, even if you do believe in discounts you may want to run an A/B test on your offer to see what converts best and is most profitable for you.
This type of campaign can be very effective when someone is new to your site and showing some interest. For that reason, we would combine a popup display, page targeting, a time-based trigger and a master coupon code.
Here’s how you build it:
Step 1: Create a new campaign with a pop-up display type.
Step 2: Customize your text to speak directly speak directly to what your shopper is experiencing. Something like “ Get a free gift with your first purchase” and say what that gift is.
Step 3: Choose timing as your popup trigger and set it at at least 15 seconds so the visitor has a chance to see your products.
Step 4: Set your audience targeting to show the campaign only when a visitor is on one of your product pages.
Step 5: Add a Master Coupon Code to your campaign.
Step 6: Customize the thank you page so that it shows your coupon code and includes a button to complete the purchase.
Now that we've covered a targeted campaigns to capture email addresses, let's look at some that don't use capture forms at all.