Promote an Event

Another great way to use “no-form campaign is to create a flyout or banner that promotes upcoming events such as a webinar and in-store tasting where you want people to register in advance.  The key here is very similar to what we talked about for flash sales. You’ll want to make it easy for people to know why they should attend and how to register using a clear Call to Action button that links directly to your registration page.

In addition, you’ll want to think about the most appropriate time to promote the event. Generally, someone on their first visit hasn’t been “sold enough” to commit to a block of time, but people who have come back a few times are a great target. Similarly, you don’t want to interrupt someone who has come to accomplish a task or is in the process of making a purchase (don’t lose sight of the ultimate goal!)

For example, we recently wanted to promote an upcoming webinar to Privy users but didn’t want to interrupt anyone who was in the process of creating a campaign from accomplishing their task so we excluded any URL where someone could be doing that, and only showed the flyout to people who had been to our site at least 4 times. 

 
 

The message itself led with the title, included the date and had a large button that told people how to register and linked right to the registration page. Nice and clean, but not overwhelming. And we re-sized the flyout background so we could easily re-use an image that was promoting the event elsewhere.