If you’re investing in blog or web content as a strategy, using “related content” campaigns can help increase readership and page views. Based on what someone is already reading or viewing, build in suggestions for what they're likely be interested in, which will keep them engaged with you and your brand longer.
Here are two examples that we’ve used ourselves at Privy:
Targeting Squarespace Readers
We noticed that one of our most read blog posts each month was about how to install Privy on a Squarespace website. Since we offer cart value targeting for Squarespace as well, this seemed like a natural place to tell people about it and encourage them to read more.
We know that anyone reading the initial blog post is likely to have interest in how we work with Squarespace, so we targeted the URL of the initial blog post with a flyout that linked to the second blog post.
Related Content In-App
Our goal is to make Privy as easy as possible to use, but some sections may require a little bit of orientation, especially while onboarding users. We wanted to help anyone looking at our Reporting feature for the first time by adding a little more explanation.
By targeting anyone who was looking at the Reports Dashboard for the first time, we used a flyout that linked to a page in our help docs that proactively offered a resource for them to view.
In both cases, we were able to look at what we knew about the visitor and offer them a resource that would be helpful without using a form.
Related Content on a Blog
Another great example of using related content is from a company called Nested Bean that sells a sleep system for newborns. Besides selling baby products, they run a blog that provides new parents with tips to help them in the early days of parenthood.
This type of campaign suggests a product that speaks directly to the topic of the article and the problem parents are likely trying to solve. Smart!
Next, we'll tackle a few ways you can grow your social following using a "no-form" campaign.