The Art of the Email Series

In Level 1 we gave a brief overview of Autoresponders and how you can use them to engage new subscribers, but now let’s go a little bit further to talk about what comes next.  While it would be nice to send a personal note to everyone who signs up, the reality is that for most us that is just not a possibility.  

Good news, automation is your friend and using basic automated email series can be an incredibly powerful way to drive purchases from your ecommerce store, warm your sales leads up for a rep, or just tell your brand’s story over an extended period of time. In fact, according to consulting firm the Aberdeen Group, companies using marketing automation see 53% higher conversion rates than non-users, and an annualized revenue growth rate 3.1% higher than non-users.

So, while marketing automation may sound complicated it actually doesn’t need to be. Setting up an email series once someone has signed up is pretty simple, even for the non-automation inclined.

For each campaign you are running, there is a clear call to action that encouraged people to sign up. In some cases it’s general interest. In others it’s a coupon or special deal. And in others it’s an exclusive series of content.  Those offers are a great starting point to start thinking about what would be included in an email series.

In this section we’ll look at three kinds of email series you can use to grow your business and make the most out of your new contacts.