How to use UTM Codes to Match Your Messages

If you’re using pop-ups or overlays to tie your website to your ads, you’ll want to make sure you are targeting the current page that includes a full URL. What are UTM codes you ask? Below is a short primer on how they work.

UTM parameters or UTM codes are specific text strings that you can append to URLs that allow you track those URLs when they get clicked on. Using UTM codes allow Google Analytics to read the data in code and count it as a page view. They also allow Privy to trigger a campaign based on that code.

Often times this will show as a long URL where the beginning looks familiar but is followed by a whole bunch of extra code that helps with tracking. There are a few basic things you can track with UTM codes:


It’s actually a lot simpler than it sounds. To make it easy, I always use a free tool from Google to build them for any ad campaign I run (even if it’s not on Google).

To target a campaign using UTM codes in Privy, you’ll want to set the current URL as the same as the full UTM code you have built.