How to Use UTM Codes to Match Your Messages

No matter what you do, you probably have a goal in mind. But it can sometimes be tricky to know whether or not your various activities are actually helping you achieve that goal.

If you’re using pop-ups or overlays to tie your website to your ads, you’ll want to make sure you are targeting the current page that includes a full URL. You can do that with UTM codes. What are UTM codes you ask? Below is a short primer on how they work.

What are UTM codes?

UTM parameters, or UTM codes, are specific text strings that you can append to URLs that allow you track those URLs when someone clicks on them. Using UTM codes allows Google Analytics to read the data in code and count it as a page view. They also allow Privy to trigger a campaign based on that code.

Often times this will show as a long URL where the beginning looks familiar but is followed by a whole bunch of extra code that helps with tracking. There are a few basic things you can track with UTM codes:

 

It’s actually a lot simpler than it sounds. To make it easy, you can use this free tool from Google to build them for any ad campaign, even if it's not on Google.

Using UTM Codes with Privy

To target a campaign using UTM codes in Privy, you’ll want to set the current URL as the same as the full UTM code you have built.

Now that you've put the UTM codes in place, you'll need to school up on how to measure it. We'll walk through how to measure your conversion rate in the next section.