After a few years working in social media, she knew she wanted to break out on her own and build a business around something she was passionate about.
At that same time, she was beginning to build a personal brand sharing her journey exploring skincare and beauty products.
That’s when it clicked. With a passion for skincare and an existing audience that trusted her opinion, Alexandria said “it felt like I had finally figured out what I was supposed to do”.
She decided she’d start her own skincare company and dreamt up her vision for Truly Lifestyle Brand in December 2018. 6 months later, she launched the brand rooted in her personal values and passions – sustainability, community and celebrating natural beauty.
When asked about how Truly differentiates, Alexandria told us that the commitment to their mission and community sets them apart. She said, with Truly, “you're not just a customer, you're our best friend.”
And that commitment to community is evident in everything they do.
Which has played a massive role in their success.
Alexandria told us that word of mouth, social media and email marketing have been the biggest drivers in their business growth.
So, let’s talk about how they do it with Privy and their journey with email marketing…
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Like many busy founders, Alexandria wasn’t deeply familiar with email marketing platforms as the business was starting out.
They started out with Omnisend and eventually found the platform to be too confusing and limiting for their business.
As a small team, they needed a user-friendly platform they could grow with and manage on their own.
So, after using Privy for list growth, Alexandria and team decided to take a meeting with a Privy coach. 20 minutes in, Alexandria decided that Privy Email was a “no brainer” for their brand.
They were excited to save money, consolidate their marketing tools and gain more flexibility to experiment with new ideas.
And the best part was what came next.
Alexandria told us that Privy's Customer Success program is “completely unmatched.” Getting to work 1:1 with a customer success manager has been a huge part of their experience.
They no longer had to wait weeks to get help with their email marketing. They now had a dedicated customer success manager they could rely on every step of the way.
Speaking of customer-first marketing, let’s talk about…
Every year the Truly team celebrates the brand’s birthday with a special sale. They treat it like a birthday party all their customers are invited to.
This was their first year running this campaign completely in Privy. From emails, SMS and popups. Alexandria said “everything was so seamless.”
They sent out 5 emails and 3 texts across 5 days, leading to 525 orders and over $42K in sales throughout the campaign.
Here’s a behind-the-scenes look at what they sent:
And that’s just one example of the creative campaigns we’ve seen from the Truly team.
Keep reading to find out what else they do with Privy!
Truly Lifestyle Brand uses the full suite of Privy products to drive serious results for their business.
Here's what their playbook includes:
In a normal month, the Truly team sends 7-15 email campaigns and consistently maintains open rates above 40%.
Now, these aren’t just sales emails.
The Truly team consistently reinforces their commitment to building community. Leaning into email to share behind the scenes content, education around their products, monthly updates from Alexandria and more.
I mean…just check out this snippet from one of their recent emails 👇
Personal touches like this go a long way in building loyalty and trust with subscribers.
Which plays a huge part in fueling their word of mouth and success as a business.
And when it comes to SMS, the Truly team thinks of it as a way to reinforce major campaigns and share important information with their brands' most loyal customers.
If email is the main course, SMS is the garnish on top for Truly.
30% of Truly’s revenue attributed to email in Privy is driven by automations.
The best part about automations? Once they’re live, you have an always on revenue stream working behind the scenes for your business.
Here’s a sneak peek at Truly’s automation strategy 👇
This brand tailors their after sign up emails based on the offer and source that drove a new signup. These emails average a 59% open rate.
With the first email going out 30 minutes after cart abandonment, this automation has a follow up strategy for 5 days. This has saved 1,300 carts and led to over $128K in revenue.
30 days after a subscriber's last purchase, this automated series kicks off.
With 5 emails spread across 9 months, Truly has been able to re-engage shoppers and generate over 460 orders from this series.
It’s been just over a year since the Truly team made the full switch to Privy and they’ve generated over $1.2M in sales with Privy.
They’ve built an incredible foundation with automations and displays they can rely on to drive conversions and new sales for their business 24/7.
Which gives them more time to think creatively about their campaigns and maintain a consistent rhythm building relationships and nurturing their subscribers with Privy.
Looking back at their experience so far, Alexandria told us that their biggest wins from making the move to Privy have been:
And there’s no slowing down for the Truly team.
Alexandria has ambitions to make the Truly Lifestyle Brand a household name and she’s excited to continue to build a sustainable business with the help of Privy.
If you’re a busy founder like Alexandria and looking for a platform that’s built to make your marketing easier, then we’re here to help. With Privy, you’ll get user friendly tools and support you can rely on to grow your business without the hassle.
Schedule a call with one of our Privy coaches or see for yourself with a 15-day free trial today.