I know. There’s a LOT on your plate as a Shopify founder.
But, if you can dedicate 10 minutes to read this post and 30 minutes a day over this next week to take action, I promise it will be worth it.
Because when you have so much to juggle, the more you can automate, the better!
And if you’ve read other resources on email automations before, chances are they may have left you overwhelmed.
Complicated flow builders…
Complex trigger rules…
Advanced segmentation….
Ahhhhh. It makes my head spin too. 🤯🤯
Well, luckily you don't need any of that. There’s a much simpler way.
A way that’s just as powerful to convert sales. An approach that’s built with you in mind. A path that you can rely on (that includes help when you need it!).
That’s exactly what our email automation playbook is about.
Let’s break down the 4 most important email automations for your store:
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Abandoned cart emails are a must-have for any ecommerce business. Because no matter how you optimize your site, you’re always going to have shoppers who leave with items still in their cart.
It’s destined to happen. Just think about your own online behaviors...it’s easy to get distracted, right? That’s why abandoned cart emails are so powerful.
This automation reminds shoppers that they have something in their cart and builds urgency to maximize the % of shoppers you can get back to complete their order. In fact, we see customers typically recover 10-20% of abandoned carts with these automations.
Sometimes, all it takes is a nudge to get customers to return to your online store and complete their purchase. The Reminder Email notifies your customers that they left items in their cart and includes a link to complete their order.
Didn't bite the first time? The Expiring Incentive Email contains a limited-time coupon code, giving customers the extra motivation they need to buy.
Nobody likes missing out on a deal. That’s why the Last Chance Email reminds your customers that their limited-time coupon is about to expire. This third nudge builds urgency and should help you recover more abandoned carts.
Luckily, this 3-step formula is already started for you when you create a Privy account. But that's not all...
Take a peek at this swipe file with real abandoned cart emails from other brands! And this video with expert tips and tricks 👇
The most powerful way to build trust with your subscribers, your welcome email is your chance to really WOW your newest subscribers and make them feel like they’re in the right place.
The best welcome emails do so much more than thank subscribers for signing up. It’s a chance to bring new contacts into your world and turn them into engaged customers. And stories are a great way to connect.
More often than not, there’s some personal connection behind you (the founder) and why your store exists. This is one of the most powerful differentiators you have to compete against big brands. Lean into your story as a way to build trust and form a bond with new subscribers.
Today’s consumers want to support businesses that share their values.
If your business was founded with a specific social impact mission in mind, sharing this with subscribers validates that they made the right choice signing up for your emails (and may even move them further along as they consider shopping from your store).
You can subtly share fun facts about a few of your products without using overly salesy language. At this stage in their brand relationship, the Educational Welcome Email teaches your newest subscribers about your products without feeling like too much.
Now that we’ve talked about the types of content you can include in your Welcome Email automation, let’s talk about how to put it all together.
This 3-step formula is already started for you when you create a Privy account, but you can always use our flexible trigger settings to make it your own!
Plus, you can tailor this automation to go out based on a specific display. We recommend starting simple with any display, but you can try this out if you have a more specific offer or journey in mind.
Here are tons of real welcome email examples to get your wheels spinning! And a video with expert advice you won't want to miss.
And while your welcome series sets the tone with new subscribers (to help drive first time purchases), these next two automations are all about driving repeat purchases.
Because repeat customers are SO valuable for your brand. We’ve found that they are 9x more likely to convert, 20% more profitable, and have 3x the average order value than first-time buyers. So, let’s talk about how to convert them 👇
The post-purchase period is a crucial point in your customer's journey.
That’s why this automation is such a great way to delight your new customers and build loyalty (that’s going to help turn them into repeat customers!).
This is also a great place to differentiate your brand’s experience. Because too often, brands are just sending a simple confirmation email.
But, you can do so much more with Privy’s purchase follow-up automation.
This type of automation can help you:
Looking to achieve something else? Reach out to us marketing@privy.com and we’ll show you how you can do it 😊
This email should be sent immediately after the order is placed.
No need to overthink this one. In fact, it’s better that you don’t!
Keep this email straightforward and clear. Make sure the buyer knows that their order went through, what to expect and how to reach out if they have any questions.
Send this email shortly after purchase to get your customers excited for their delivery! This is a great place to add a personal touch and thank the customer for shopping from your brand.
This is a great place to bring in some of the ideas we shared above. Maybe share examples of customers loving the product (as a way to link to your social) or incorporate education around how to use the product.
This touch will help keep your brand top of mind while the order is still fresh in their mind.
Get inspired with these real purchase-follow up emails. And take a peek at this video with tons of expert advice.
Customer winback emails are an excellent way to re-engage customers who haven’t placed an order in a while. This automation will probably look a bit different based on your industry, what you sell, and what your consumption rates look like.
For example, if you’re selling a beauty product, you can probably estimate when you’d expect a shopper to be running out of your product after it’s been delivered. The same goes for those in the food and beverage space.
When you have a predictable consumption rate, you should use that to your advantage when you map out your customer winback automations.
On the other hand, if you’re selling custom coffee mugs, you can’t exactly predict when or why your customer would come back for another purchase (but don’t forget these types of products are excellent to recommend they buy for a friend if they love it!).
No matter what you’re selling, customer winback emails are a great way to keep your brand top of mind and continue to build relationships with your subscribers.
Remind customers that it’s been a while since they last shopped and it's probably time for a refill. make it easy for shoppers by highlighting your best sellers.
Let customers know how much you appreciate them being part of your brand community.
Then, sweeten the deal with something like a coupon code for 15% off their next order.
Put some urgency around shoppers' next purchase with a unique coupon code that expires soon. Use this as a reminder of what makes your brand so great. A social or environmental mission, the quality of products, whatever makes you unique!
This 3-step formula is already started for you when you create a Privy account. And we’ll automatically unenroll anyone that makes a purchase during this time. So you can sit back and trust that these automations will deliver to the right people at the right time.
Check out these real-life customer winback emails to get ideas! And don't forget to take a peek at what these experts have to say about building a winning strategy.
If you’ve been following along with the Empowered Ecommerce event, you know that we’ve been telling you to think of this program as a fitness plan for your store.
Since you’re still here reading this part, it means you’re on the right track (think of it like you just completed a tour of a new gym).
Which means, the next steps are the hardest part. It’s time to commit to taking the steps that are going to help you get where you want to go with your store’s marketing.
Just think about how good it will feel when you can rely on these automations to deliver sales for your store 24/7.
You can get there if you set aside 30 minutes a day to tackle each automation over the next week.
But, remember. You’re not alone when you go at it with Privy. Book a call to learn how you can work with our team.