In the last section, we talked about how you can more effectively convert visitors to customers using cart value based messaging. Next, we'll show you how to build a great campaign that targets shoppers as they go through the buying experience.
How to Build a Cart Value Based Campaign
Step 1: Choose Your Display Type
Create a new campaign with a flyout display type.
Step 2: Customize
Customize the pop-up or flyout text to speak to the type of shopper you're targeting and what you're offering them. In this case, let's build an offer for a low-value, first-time shopper who you want to make their first purchase. Using a free shipping offer, you can get them to complete the sale once they have added a product to their cart.
Step 3: Choose Your Timer
Choose timer as your popup trigger so that once they meet the criteria, the campaign will launch five seconds after the page loads.
Step 4: Choose Your Audience
Set your audience targeting to show the campaign only when the visitor has viewed three or more pages, has between $0 and $50 worth of products in their cart, and are viewing the cart review page.
(Using Shopify? You may need to install some additional code if you want to launch a campaign on the checkout page itself.)
Step 5: Add a Coupon
Add a Master Coupon Code or set of Unique Coupon Codes to your campaign.
Step 6: Say Thank You
Customize the thank you page so that it shows your coupon code and includes a button to complete the purchase.
Examples of Other Cart Value Based Campaigns
In the previous article, we talked about how a small cart value shopper or returning shopper may respond to different offers. Here are a couple of examples of what that might look like.
Return Visitor Offer
High Value Shopper Offer
Want to combine cart value targeting with a cart saver campaign? Just add cart value as a criteria to this article.
From here, we'll move on to a key way ecommerce stores should be driving traffic: Social media.