Building Cart Value Based Campaigns

In the last section, we talked about how you can more effectively convert visitors to customers using cart value based messaging. Below we'll show you how to build a great campaign that targets shoppers as they go through the buying experience.  

Step 1: Create a new campaign with a flyout display type.

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Step 2: Customize the pop-up or flyout text to speak to the type of shopper you are targeting and the offer you are giving them. In this case, let's build an offer for a low value, first time shopper who you want to make their first purchase. Using a free shipping offer, you can get them to complete the sale once they have added a product to their cart. 

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Step 3: Choose timer as your popup trigger so that once they meet the criteria, the campaign will launch five seconds after the page loads.

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Step 4: Set your audience targeting to show the campaign only when the visitor has viewed three or more pages, has between $0 and $50 worth of products in their cart, and are on the cart review page.

(Using Shopify? You may need to install some additional code if you want to launch a campaign on the checkout page itself.)

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Step 5: Add a Master Coupon Code or set of Unique Coupon Codes to your campaign.

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Step 6: Customize the thank you page so that it shows your coupon code and includes a button to complete the purchase.

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In the previous article, we talked about how a small cart value shopper or returning shopper may respond to different offers. Here are a couple of examples of what that might look like.

 

Return Visitor Offer

High Value Shopper Offer

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Want to combine cart value targeting with a cart saver campaign? Just add cart value as a criteria to this article.