Emotive joins Privy to Supercharge Conversational SMS Marketing

Welcoming Emotive to Privy

Today, I'm thrilled to announce that Privy has acquired Emotive, a pioneer in conversational SMS marketing for ecommerce brands.

Together, we’re forming something powerful: a unified email and SMS platform built for personalized, authentic marketing—at scale. This partnership will serve over 10,000 ecommerce merchants, combining the best of both platforms to drive more revenue through truly meaningful customer relationships.

Our Mission: Real Conversations, Real Growth

Since Privy’s divestment from Attentive in 2023, we’ve been laser-focused on solving the real challenges ecommerce merchants face. And after hundreds of conversations with brands, one truth became clear:

“There’s no shortage of tools—what’s missing is a partner. ”

What this Means for Merchants

We’ve spent time behind the scenes merging the best of both platforms — supercharging Privy’s SMS and conversational capabilities, and bringing advanced email marketing to Emotive’s customers. The result? A retention engine purpose-built for modern DTC brands.

Here’s a glimpse of what’s soon possible with Privy + Emotive:

One Platform for True Conversations

Run email & SMS campaigns, omnichannel flows, and 1:1 customer conversations — all from a single, intuitive dashboard. No more juggling tools. Just smarter marketing that converts.

Industry-Leading Popups & List Growth

Privy’s best-in-class popup builder meets Emotive’s SMS capabilities. Collect more emails and phone numbers, capture zero-party data, and instantly trigger personalized automations that drives results.

Personalized Strategy from Day One

Every brand gets a dedicated strategist — someone who feels like part of your team. From welcome flows to product drops, we help shape campaigns that match your goals and voice.

Inbox + Deliverability Experts on Your Side

We don’t just send emails and texts — we make sure they land. Our deliverability team works proactively to keep your messages in inboxes (not spam folders), across every channel.

Transparent, Merchant-Friendly Pricing

No sending limits. No hidden fees. No need for annual contracts. Just powerful marketing tools that scale with your business.

“"Privy has become an indispensable part of my marketing strategy. If you're looking to supercharge your website’s conversions and capture leads effectively, I highly recommend giving Privy a try — you'll be amazed by the remarkable results it delivers." ”

What’s Ahead

This summer and fall, we’re rolling out a wave of new features designed to transform how email and SMS work together. From deeper automation to real-time personalization, these updates will help you create more coordinated, high-converting campaigns across both channels.

Because when you can talk with customers — not just at them — everything changes.

More replies. More repeat purchases. More loyalty.

If you’ve been stuck sending the same old one-way blasts, it’s time to upgrade your strategy.