In 2020, almost 457 million people purchased something from a Shopify merchant. And if you’re an ecommerce seller looking to capitalize on that, then you need a store that differentiates itself from its competitors. When there are more than 3 million ecommerce stores on Shopify alone, it can be tough to find that magic formula for success.
The good news, though, is the best Shopify stores have found ways to stand out from the crowd and attract new customers. Some may focus on their inspiring background story or the eco-friendliness of their products. Others rely on eye-catching page design or attention-grabbing popups. If you’re considering starting a new Shopify store or revamping your existing one, then check out this list of 25 of our favorite inspiring Shopify store examples for ideas, tips, and tricks.
Get our best content on ecommerce marketing in your inbox 2 times a week
What they sell: Fly By Jing offers hot sauce in flavors such as Mala Spice Mix and Sichuan Chili Crisp, inspired by the company founder’s heritage and the restaurants in the Sichuan province of China.
The Shopify lesson: This online store uses bright colors and animation to capture customer attention quickly. A free shipping bar at the top of the page lets the customer know how much they need to spend to earn free shipping.
The Shopify lesson: First-time visitors are greeted with a welcome popup offering 20 percent off their order, which could help bring in new customers who may only try their product for a discount.
The Shopify lesson: Lunya’s page design uses a white, minimalist background to draw attention to their products. They also have a welcome popup offering $20 off a first order.
The Shopify lesson: Their sleek web design clearly communicates what they do and what makes their product impactful. They also have a welcome popup on their site offering a discount of $14 off 6 or more capsules.
The Shopify lesson: Their website’s colorful design makes it memorable, with bold blue, lime green, and other accent colors. They also have a welcome popup that offers free shipping.
The Shopify lesson: Their page is very user-friendly, making it easy to see their products. They also display a welcome popup with a 10 percent off discount.
The Shopify lesson: They utilize a free shipping bar at the top of each page, letting customers know that orders over $50 get free shipping.
The Shopify lesson: Their website uses animation to draw attention to their products as the user scrolls down the home page. They also offer a try-risk-free option for customers.
The Shopify lesson: Their homepage clearly shows the nutritional benefits of their sodas and what’s in them. They also have a popup offering 15 percent off to become a newsletter subscriber.
The Shopify lesson: Their page greets potential customers with a spin-to-win popup, which we’ve found can yield insanely high conversion rates for Privy users. They also have another popup that will show after the visitor has been on the page for a few seconds.
The Shopify lesson: This successful Shopify store has a discount bar at the top of the page that offers $30 off a first spice rack order. They also display it at the bottom right corner of the page for maximum visibility. Plus, they offer a convenient text-to-refill option for customers to order more spices.
The Shopify lesson: This online business uses a 10 percent off welcome popup, as well as a subscribe and save option for those who send flowers often.
The Shopify lesson: This Shopify store has a free shipping bar at the top of the page and will also tell the customer when they’ve earned free products. They also have a timed popup offering a discount once someone signs up for their newsletter, which gives them more opportunities for email marketing.
The Shopify lesson: The white background plays a huge role in the website design, letting the product images speak for themselves. Juli also gives a 15 percent off discount for those who place subscription orders.
The Shopify lesson: Customers can easily see product reviews, and Muddy Bites also has a free shipping bar along with a welcome popup that offers a chance at a free product giveaway in exchange for signing up for their newsletter.
The Shopify lesson: This online retailer uses a subscribe and save 10 percent popup offer that shows once the potential customer has been on the page for about 10 seconds. Each product page has a minimalist design and short product descriptions that get right to the point.
The Shopify lesson: This store offers 15 percent off a customer’s first order, and a welcome popup gives a 20 percent discount plus a chance to win two free boxes of protein powder and a metal protein shaker. The webpage also has a fun, clean design.
The Shopify lesson: Their webpage header has animated text that immediately catches attention, and visitors are also welcomed with a popup for 15 percent off. Lupii also uses an icon in the corner of the page, enticing people to sign up for their rewards program.
The Shopify lesson: They welcome page visitors with the ability to chat with support and offer an option to pay $50 down to reserve a unit. This Shopify website also displays customer success stories.
The Shopify lesson: Terrelique offers customers exclusive sales in exchange for sharing their email address.
The Shopify lesson: Their website does a good job of grabbing the attention of their target audience with lighthearted copy, helping them to navigate potentially awkward subject matter. They also provide a 10 percent discount through a welcome popup in an attempt to capture customer data before the checkout process.
The Shopify lesson: Seedlip’s webpage effectively uses animation to get the attention of a prospective buyer as the bee buzzes across the top of the page and lands on the bottles.
The Shopify lesson: Customers get a welcome popup with an offer for free shipping, and Caraway also provides a “try before you buy” option. They gave customer reviews a prominent spot on the homepage, too.
The Shopify lesson: In the hero section of their home page, they have an email signup that gives access to a 24-hour presale. The site also has a section devoted to their Instagram feed to promote social media interaction.
The Shopify lesson: They, like other top Shopify stores, use a welcome popup to advertise a discount, which is free shipping on a customer’s first order.
If you’re running a Shopify store and trying to stand out from the competition, you can borrow tactics from the stores on this list. Pick a Shopify theme that is user-friendly, add animations or use attractive color schemes, and add in popups to build longterm relationships with your site visitors. To really stand out, use Privy’s all-in-one platform to make your Shopify store pop with enticing welcome popups, free shipping bars, and more.