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A cross-sell email helps drive additional revenue by promoting an additional or complementary product to what a customer has already purchased.
After someone completes their purchase, you can trigger a message with a CTA to check out a product that goes well with what the customer already bought.
For example, say you’re a jewelry brand and someone just placed an order for one of your necklaces. You could treat your cleaning solution or a jewelry organizer as a cross-sell opportunity.
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Written by Kristina Simonson
Kristina leads the marketing team here at Privy. She enjoys diving into the latest trends in ecommerce (and writing about them here) and is passionate about supporting independent Shopify brands. Outside of work, you can find Kristina either hanging out with her nieces or training for her next marathon.
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