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HOLIDAY IDEAS FOR THE ENTIRE YEAR
The 2024 Ecommerce Holiday Calendar
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Sun
Mon
Tues
Wed
Thurs
Fri
Sat
August
Thu, Aug 01
Holiday
Back to School Month
Millions of parents begin their back-to-school prep for their children 📚
Sun, Aug 04
Food & Beverage
International Beer Day
Beer drinkers around the world unite for libations 🍻
Thu, Aug 08
Other
International Cat Day
Get them a scratch post, catnip, or their favorite toy 🐈
Sun, Aug 11
Other
Last Day of the Summer Olympics
Tue, Aug 13
Other
International Left-Handers Day
Thu, Aug 15
Health & Wellness
National Relaxation Day
Fri, Aug 16
Other
National Tell a Joke Day
Knock knock 🃏
Thu, Aug 22
Food & Beverage
World Plant Milk Day
Plant-based milk sales have reached $3.1 billion dollars in the U.S.
Mon, Aug 26
Other
National Dog Day
Get them a bone, treats, or their favorite squeaky toy 🐕🦺
28
29
30
31
01
Back to School Month
Thu, Aug 01
Holiday
Back to School Month
Millions of parents begin their back-to-school prep for their children 📚
02
03
04
International Beer Day
Sun, Aug 04
Food & Beverage
International Beer Day
Beer drinkers around the world unite for libations 🍻
05
06
07
08
International Cat Day
Thu, Aug 08
Other
International Cat Day
Get them a scratch post, catnip, or their favorite toy 🐈
09
10
11
Last Day of the Summer Olympics
Sun, Aug 11
Other
Last Day of the Summer Olympics
12
13
International Left-Handers Day
Tue, Aug 13
Other
International Left-Handers Day
14
15
National Relaxation Day
Thu, Aug 15
Health & Wellness
National Relaxation Day
16
National Tell a Joke Day
Fri, Aug 16
Other
National Tell a Joke Day
Knock knock 🃏
17
18
19
20
21
22
World Plant Milk Day
Thu, Aug 22
Food & Beverage
World Plant Milk Day
Plant-based milk sales have reached $3.1 billion dollars in the U.S.
23
24
25
26
National Dog Day
Mon, Aug 26
Other
National Dog Day
Get them a bone, treats, or their favorite squeaky toy 🐕🦺
27
28
29
30
31
September
Sun, Sep 01
Holiday
Hispanic Heritage Month
Mon, Sep 02
Holiday
Labor Day
Sat, Sep 07
Beauty & Cosmetics
World Beard Day
Sport one if you got one 🧔🏻♂️
Sun, Sep 08
Other
Grandparents Day
Wed, Sep 18
Food & Beverage
National Cheeseburger Day
Like Hamburger Day, but with cheese 🍔
Sat, Sep 21
Health & Wellness
International Day of Peace
Sun, Sep 22
Holiday
First Day of Fall
Start gearing up for the cool weather 🍂
01
Hispanic Heritage Month
Sun, Sep 01
Holiday
Hispanic Heritage Month
02
Labor Day
Mon, Sep 02
Holiday
Labor Day
03
04
05
06
07
World Beard Day
Sat, Sep 07
Beauty & Cosmetics
World Beard Day
Sport one if you got one 🧔🏻♂️
08
Grandparents Day
Sun, Sep 08
Other
Grandparents Day
09
10
11
12
13
14
15
16
17
18
National Cheeseburger Day
Wed, Sep 18
Food & Beverage
National Cheeseburger Day
Like Hamburger Day, but with cheese 🍔
19
20
21
International Day of Peace
Sat, Sep 21
Health & Wellness
International Day of Peace
22
First Day of Fall
Sun, Sep 22
Holiday
First Day of Fall
Start gearing up for the cool weather 🍂
23
24
25
26
27
28
29
30
01
02
03
04
05
October
Tue, Oct 01
Beauty & Cosmetics
National Hair Day
Let it all hang out or visit your barber or stylist 💈
Tue, Oct 01
Food & Beverage
National Coffee Day
Fri, Oct 04
Food & Beverage
National Taco Day
Thu, Oct 10
Health & Wellness
World Mental Health Day
Mon, Oct 14
Holiday
Indigenous People’s Day
29
30
01
National Hair Day
Tue, Oct 01
Beauty & Cosmetics
National Hair Day
Let it all hang out or visit your barber or stylist 💈
National Coffee Day
Tue, Oct 01
Food & Beverage
National Coffee Day
02
03
04
National Taco Day
Fri, Oct 04
Food & Beverage
National Taco Day
05
06
07
08
09
10
World Mental Health Day
Thu, Oct 10
Health & Wellness
World Mental Health Day
11
12
13
14
Indigenous People’s Day
Mon, Oct 14
Holiday
Indigenous People’s Day
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Halloween
01
02
November
Fri, Nov 01
Holiday
BFCM Month
The countdown to BFCM begins!
Mon, Nov 04
Food & Beverage
National Candy Day
Tue, Nov 05
Holiday
Election Day
Mon, Nov 11
Holiday
Veteran's Day
Mon, Nov 11
Other
Singles Day
A day for self-love
Fri, Nov 15
Health & Wellness
National Recycling Day
Sun, Nov 17
Health & Wellness
Take a Hike Day
If you're an activewear brand, celebrate this day as part of your BFCM countdown 🥾
Thu, Nov 28
Holiday
Thanksgiving
Good food, family time, and football. Holiday shopping is around the corner 🦃
BLOG POST
6 Thanksgiving Marketing Ideas To Kick Off The Biggest Shopping Weekend Of The Year
Read Now
Fri, Nov 29
Holiday
Black Friday
Cyber Weekend begins!
Sat, Nov 30
Holiday
Small Business Saturday
Visit your favorite small business either in person or online
27
28
29
30
31
01
BFCM Month
Fri, Nov 01
Holiday
BFCM Month
The countdown to BFCM begins!
02
03
04
National Candy Day
Mon, Nov 04
Food & Beverage
National Candy Day
05
Election Day
Tue, Nov 05
Holiday
Election Day
06
07
08
09
10
11
Veteran's Day
Mon, Nov 11
Holiday
Veteran's Day
Singles Day
Mon, Nov 11
Other
Singles Day
A day for self-love
12
13
14
15
National Recycling Day
Fri, Nov 15
Health & Wellness
National Recycling Day
16
17
Take a Hike Day
Sun, Nov 17
Health & Wellness
Take a Hike Day
If you're an activewear brand, celebrate this day as part of your BFCM countdown 🥾
18
19
20
21
22
23
24
25
26
27
28
Thanksgiving
Thu, Nov 28
Holiday
Thanksgiving
Good food, family time, and football. Holiday shopping is around the corner 🦃
BLOG POST
6 Thanksgiving Marketing Ideas To Kick Off The Biggest Shopping Weekend Of The Year
Read Now
29
Black Friday
Fri, Nov 29
Holiday
Black Friday
Cyber Weekend begins!
30
Small Business Saturday
Sat, Nov 30
Holiday
Small Business Saturday
Visit your favorite small business either in person or online
December
Tue, Dec 03
Holiday
Giving Tuesday
Wed, Dec 04
Clothing
National Sock Day
Socks make the perfect stocking-stuffer 🧦
Sat, Dec 07
Other
National Candle Day
Americans spend over $500 million on candles each year. Keep your candle sales flowing after Cyber Weekend 🕯
Mon, Dec 09
Green Monday
Sat, Dec 14
Other
Free Shipping Day
Shipping deadlines are nearing for the holiday season! Be sure to notify your customers.
Sat, Dec 21
Holiday
First day of Winter
It's the "shortest" day of the year ❄️
Tue, Dec 24
Holiday
Christmas Eve
Wed, Dec 25
Holiday
Christmas Day
Wed, Dec 25
Holiday
First day of Hanukkah
Thu, Dec 26
Holiday
Boxing Day
Thu, Dec 26
Holiday
First day of Kwanzaa
Tue, Dec 31
Holiday
New Year’s Eve
Time to ring in the New Year 🥂
01
02
03
Giving Tuesday
Tue, Dec 03
Holiday
Giving Tuesday
04
National Sock Day
Wed, Dec 04
Clothing
National Sock Day
Socks make the perfect stocking-stuffer 🧦
05
06
07
National Candle Day
Sat, Dec 07
Other
National Candle Day
Americans spend over $500 million on candles each year. Keep your candle sales flowing after Cyber Weekend 🕯
08
09
Green Monday
Mon, Dec 09
Green Monday
10
11
12
13
14
Free Shipping Day
Sat, Dec 14
Other
Free Shipping Day
Shipping deadlines are nearing for the holiday season! Be sure to notify your customers.
15
16
17
18
19
20
21
First day of Winter
Sat, Dec 21
Holiday
First day of Winter
It's the "shortest" day of the year ❄️
22
23
24
Christmas Eve
Tue, Dec 24
Holiday
Christmas Eve
25
Christmas Day
Wed, Dec 25
Holiday
Christmas Day
First day of Hanukkah
Wed, Dec 25
Holiday
First day of Hanukkah
26
Boxing Day
Thu, Dec 26
Holiday
Boxing Day
First day of Kwanzaa
Thu, Dec 26
Holiday
First day of Kwanzaa
27
28
29
30
31
New Year’s Eve
Tue, Dec 31
Holiday
New Year’s Eve
Time to ring in the New Year 🥂
01
02
03
04
January
Mon, Jan 01
Holiday
New Year's Day
Mon, Jan 01
Health & Wellness
Dry January Begins
Fri, Jan 05
Food & Beverage
National Keto Day
Mon, Jan 08
Food & Beverage
National Gluten-Free Day
Mon, Jan 15
Clothing
National Hat Day
Mon, Jan 15
Holiday
Martin Luther King Jr. Day
Sat, Jan 20
Other
National Use Your Gift Card Day
Mon, Jan 22
Food & Beverage
National Hot Sauce Day
Mon, Jan 29
Other
National Puzzle Day
31
01
New Year's Day
Mon, Jan 01
Holiday
New Year's Day
Dry January Begins
Mon, Jan 01
Health & Wellness
Dry January Begins
02
03
04
05
National Keto Day
Fri, Jan 05
Food & Beverage
National Keto Day
06
07
08
National Gluten-Free Day
Mon, Jan 08
Food & Beverage
National Gluten-Free Day
09
10
11
12
13
14
15
National Hat Day
Mon, Jan 15
Clothing
National Hat Day
Martin Luther King Jr. Day
Mon, Jan 15
Holiday
Martin Luther King Jr. Day
16
17
18
19
20
National Use Your Gift Card Day
Sat, Jan 20
Other
National Use Your Gift Card Day
21
22
National Hot Sauce Day
Mon, Jan 22
Food & Beverage
National Hot Sauce Day
23
24
25
26
27
28
29
National Puzzle Day
Mon, Jan 29
Other
National Puzzle Day
30
31
01
02
03
February
Fri, Feb 02
Holiday
Groundhog Day
Sun, Feb 11
Other
Superbowl Sunday
Mon, Feb 12
Food & Beverage
National Pizza Day
Tue, Feb 13
Holiday
Galentine's Day
Mon, Feb 19
Holiday
Presidents' Day
Mon, Feb 19
Beauty & Cosmetics
Lash Day
Tue, Feb 27
Food & Beverage
National Protein Day
28
29
30
31
01
02
Groundhog Day
Fri, Feb 02
Holiday
Groundhog Day
03
04
05
06
07
08
09
10
11
Superbowl Sunday
Sun, Feb 11
Other
Superbowl Sunday
12
National Pizza Day
Mon, Feb 12
Food & Beverage
National Pizza Day
13
Galentine's Day
Tue, Feb 13
Holiday
Galentine's Day
14
Valentine's Day
15
16
17
18
19
Presidents' Day
Mon, Feb 19
Holiday
Presidents' Day
Lash Day
Mon, Feb 19
Beauty & Cosmetics
Lash Day
20
21
22
23
24
25
26
27
National Protein Day
Tue, Feb 27
Food & Beverage
National Protein Day
28
29
01
02
March
Wed, Mar 06
Clothing
National Dress Day
Fri, Mar 08
Holiday
International Women's Day
Thu, Mar 14
Other
National Pi Day
Fri, Mar 15
Health & Wellness
National Sleep Day
Sun, Mar 17
Holiday
St. Patrick's Day
Tue, Mar 19
Holiday
First Day of Spring
Tue, Mar 19
Other
March Madness Begins
Wed, Mar 20
Health & Wellness
World Happiness Day
Thu, Mar 21
Beauty & Cosmetics
National Fragrance Day
Sun, Mar 31
Holiday
Easter Sunday
25
26
27
28
29
01
02
03
04
05
06
National Dress Day
Wed, Mar 06
Clothing
National Dress Day
07
08
International Women's Day
Fri, Mar 08
Holiday
International Women's Day
09
10
11
12
13
14
National Pi Day
Thu, Mar 14
Other
National Pi Day
15
National Sleep Day
Fri, Mar 15
Health & Wellness
National Sleep Day
16
17
St. Patrick's Day
Sun, Mar 17
Holiday
St. Patrick's Day
18
19
First Day of Spring
Tue, Mar 19
Holiday
First Day of Spring
March Madness Begins
Tue, Mar 19
Other
March Madness Begins
20
World Happiness Day
Wed, Mar 20
Health & Wellness
World Happiness Day
21
National Fragrance Day
Thu, Mar 21
Beauty & Cosmetics
National Fragrance Day
22
23
24
25
26
27
28
29
30
31
Easter Sunday
Sun, Mar 31
Holiday
Easter Sunday
01
02
03
04
05
06
April
Mon, Apr 01
Holiday
April Fool's Day
Fri, Apr 05
Health & Wellness
National Self Care Day
Sun, Apr 07
Health & Wellness
World Health Day
Mon, Apr 08
Other
March Madness Ends
Wed, Apr 10
Other
National Sibling Day
Small gift-giving holiday in appreciation of your siblings 👯♀️
Thu, Apr 11
Other
National Pet Day
For your fur-babies, winged friends, and all the pets that bring you joy 🐶
Mon, Apr 15
Holiday
Tax Day
Sat, Apr 20
Other
Record Store Day
Mon, Apr 22
Holiday
Earth Day
Show the planet your appreciation this Earth Day 🌎
Tue, Apr 23
Other
World Book Day
The perfect holiday for all the bookworms out there 🍎
31
01
April Fool's Day
Mon, Apr 01
Holiday
April Fool's Day
02
03
04
05
National Self Care Day
Fri, Apr 05
Health & Wellness
National Self Care Day
06
07
World Health Day
Sun, Apr 07
Health & Wellness
World Health Day
08
March Madness Ends
Mon, Apr 08
Other
March Madness Ends
09
10
National Sibling Day
Wed, Apr 10
Other
National Sibling Day
Small gift-giving holiday in appreciation of your siblings 👯♀️
11
National Pet Day
Thu, Apr 11
Other
National Pet Day
For your fur-babies, winged friends, and all the pets that bring you joy 🐶
12
13
14
15
Tax Day
Mon, Apr 15
Holiday
Tax Day
16
17
18
19
20
Record Store Day
Sat, Apr 20
Other
Record Store Day
21
22
Earth Day
Mon, Apr 22
Holiday
Earth Day
Show the planet your appreciation this Earth Day 🌎
23
World Book Day
Tue, Apr 23
Other
World Book Day
The perfect holiday for all the bookworms out there 🍎
24
25
26
27
28
29
30
01
02
03
04
May
Wed, May 01
Holiday
AAPI Heritage Month
Sat, May 04
Health & Wellness
National Fitness Day
Popular day for fitness apparel, workout equipment, and classes 🏋️
Sun, May 05
Holiday
Cinco de Mayo
Sat, May 11
Other
Fair Trade Day
Sun, May 12
Holiday
Mother's Day
Show mom and the mother figures in your life how much you love them 👩👧
Tue, May 21
Health & Wellness
World Meditation Day
Take a breather!
Sat, May 25
Food & Beverage
National Wine Day
Americans drink about 1.1 billion gallons of wine per year 🍷
Mon, May 27
Beauty & Cosmetics
World Sunscreen Day
Mon, May 27
Holiday
Memorial Day
Tue, May 28
Food & Beverage
National Hamburger Day
Fire up the grill 🍔
28
29
30
01
AAPI Heritage Month
Wed, May 01
Holiday
AAPI Heritage Month
02
03
04
National Fitness Day
Sat, May 04
Health & Wellness
National Fitness Day
Popular day for fitness apparel, workout equipment, and classes 🏋️
05
Cinco de Mayo
Sun, May 05
Holiday
Cinco de Mayo
06
07
08
09
10
11
Fair Trade Day
Sat, May 11
Other
Fair Trade Day
12
Mother's Day
Sun, May 12
Holiday
Mother's Day
Show mom and the mother figures in your life how much you love them 👩👧
13
14
15
16
17
18
19
20
21
World Meditation Day
Tue, May 21
Health & Wellness
World Meditation Day
Take a breather!
22
23
24
25
National Wine Day
Sat, May 25
Food & Beverage
National Wine Day
Americans drink about 1.1 billion gallons of wine per year 🍷
26
27
World Sunscreen Day
Mon, May 27
Beauty & Cosmetics
World Sunscreen Day
Memorial Day
Mon, May 27
Holiday
Memorial Day
28
National Hamburger Day
Tue, May 28
Food & Beverage
National Hamburger Day
Fire up the grill 🍔
29
30
31
01
June
Sat, Jun 01
Holiday
LGBTQ+ Pride Month
Sat, Jun 01
Beauty & Cosmetics
Nail Polish Day
Big day for manicures and pedicures 💅
Thu, Jun 06
Clothing
National Eyewear Day
Deals on sunglasses, prescription lens, and other eyewear 🕶
Fri, Jun 07
Food & Beverage
National Doughnut Day
Sun, Jun 16
Holiday
Father's Day
Show mom and the mother figures in your life how much you love them 👨👦
Wed, Jun 19
Holiday
Juneteenth
Fri, Jun 21
Holiday
First Day of Summer
Fri, Jun 21
Health & Wellness
National Yoga Day
Big sales day for yoga and fitness studios 🧘♀️
Sun, Jun 23
Health & Wellness
National Hydration Day
26
27
28
29
30
31
01
LGBTQ+ Pride Month
Sat, Jun 01
Holiday
LGBTQ+ Pride Month
Nail Polish Day
Sat, Jun 01
Beauty & Cosmetics
Nail Polish Day
Big day for manicures and pedicures 💅
02
03
04
05
06
National Eyewear Day
Thu, Jun 06
Clothing
National Eyewear Day
Deals on sunglasses, prescription lens, and other eyewear 🕶
07
National Doughnut Day
Fri, Jun 07
Food & Beverage
National Doughnut Day
08
09
10
11
12
13
14
15
16
Father's Day
Sun, Jun 16
Holiday
Father's Day
Show mom and the mother figures in your life how much you love them 👨👦
17
18
19
Juneteenth
Wed, Jun 19
Holiday
Juneteenth
20
21
First Day of Summer
Fri, Jun 21
Holiday
First Day of Summer
National Yoga Day
Fri, Jun 21
Health & Wellness
National Yoga Day
Big sales day for yoga and fitness studios 🧘♀️
22
23
National Hydration Day
Sun, Jun 23
Health & Wellness
National Hydration Day
24
25
26
27
28
29
30
01
02
03
04
05
06
July
Thu, Jul 04
Holiday
Fourth of July
Fri, Jul 05
Clothing
National Bikini Day
Sun, Jul 07
Food & Beverage
National Chocolate Day
Tue, Jul 09
Clothing
Fashion Day
Mon, Jul 15
Beauty & Cosmetics
National Clean Beauty Day
Sun, Jul 21
Food & Beverage
National Ice Cream Day
Treat yourself to a sweet treat 🍦
Fri, Jul 26
Other
First Day of the Summer Olympics
Tue, Jul 30
Other
International Day of Friendship
Show your best friend how much they mean to you 👯♀️
Wed, Jul 31
Food & Beverage
National Avocado Day
30
01
02
03
04
Fourth of July
Thu, Jul 04
Holiday
Fourth of July
05
National Bikini Day
Fri, Jul 05
Clothing
National Bikini Day
06
07
National Chocolate Day
Sun, Jul 07
Food & Beverage
National Chocolate Day
08
09
Fashion Day
Tue, Jul 09
Clothing
Fashion Day
10
11
12
13
14
15
National Clean Beauty Day
Mon, Jul 15
Beauty & Cosmetics
National Clean Beauty Day
16
17
18
19
20
21
National Ice Cream Day
Sun, Jul 21
Food & Beverage
National Ice Cream Day
Treat yourself to a sweet treat 🍦
22
23
24
25
26
First Day of the Summer Olympics
Fri, Jul 26
Other
First Day of the Summer Olympics
27
28
29
30
International Day of Friendship
Tue, Jul 30
Other
International Day of Friendship
Show your best friend how much they mean to you 👯♀️
31
National Avocado Day
Wed, Jul 31
Food & Beverage
National Avocado Day
01
02
03
Holiday
Clothing
Food & Beverage
Beauty & Cosmetics
Health & Wellness
Other
HOLIDAY INSPIRATION
Upcoming Holidays
Have you planned your summer campaigns yet? If not, don't stress. We've pulled together campaign ideas and subject line inspiration for the biggest warm weather occasions. Take a peek and get inspired!
Back to School
Labor Day
Back to School Email Inspiration
Back to school season is one of the biggest retail periods of the year – drive sales by leaning into school spirit.
Labor Day Campaign Ideas
Labor Day marks the unofficial end of summer, which makes it a great time to run a sale on summer goods or announce your fall collection. See how brands just like yours have generated sales with Labor Day campaigns.
But don't forget about your
always-on campaigns...
Holidays are super important opportunities to market to your audience,
but there are certain campaigns you should be running all the time.
Check out these swipe files to get inspired.
