Privy is an ecommerce marketing platform that helps online brands grow their sign-ups and sales faster through display popups, email marketing, and SMS marketing. Privy is trusted by more than 700,000 brands and is the most-reviewed sales app on Shopify with over 18,000 5-star reviews.

While there are many reasons why someone would abandon their shopping cart, some of the top reasons include:

1. Unexpected shipping costs
2. Needing to create an account
3. Doing research on multiple brands
4. Confusing checkout process
5. Lack of trust in website security

Sending an abandoned cart email sequence is a great way to recover up to 20% of abandoned shopping carts. This sequence typically looks like:

1. Remind the customer 1 hour later that their cart is ready to finish checking out.
2. Nudge the customer 24 hours later with a unique coupon code.
3. Notify the customer 48 hours later that their coupon code and cart is expiring.

Very effective. Privy customers have been able to recover up to 20% of their abandoned carts by sending automated emails. Considering most consumers abandon their carts today, abandoned cart emails are a great way to recover sales for your Shopify store.

When creating and designing your abandoned cart email, here are a few things to keep in mind to make sure it performs its best:

1. Make sure your email subject line entices someone to open the email.
2. Add brief intro text notifying the customer that you have saved their cart.
3. List the items in their cart.
4. Offer a unique coupon code, if applicable. However, don't go overboard with discounts.
5. Provide a checkout button or CTA that allows customers to finish their orders.